A Historic Shift in Real Estate Power Dynamics

by John Cooper

Today’s news that @TheRealBrokerage has acquired RE/MAX is the definitive proof that the asset-light, cloud-based model has won.

​By the numbers:

​eXp Realty: ~88,000 agents

​The Real Brokerage: ~35,000 agents (and now owners of a legacy giant)

​This isn't just a corporate merger; it’s a structural evolution. The high-overhead franchise model is being consolidated by leaner, tech-driven firms.

I saw the writing on the wall in 2019, and today, the ink is dry.

​The industry hasn't just changed—it's been rebuilt.

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