Choosing the Right Real Estate Advisor: What to Look for Beyond the Price and Brand

by John Cooper

More homes will get listed over the next few weeks than at any other time in the year. It is a good idea to interview at least 2 advisors before deciding on who will represent you in the marketplace. The mistake I witness most often is homeowners making their selection based on which advisor delivers the highest estimated sale price, or they make a selection based on the brokerage or brand that the advisor is affiliated with. Neither of these are reliable selection criteria. I encourage homeowners to factor in the advisor's marketing plan (beyond the MLS) and the advisor's experience, integrity and character as the most critical factors. Price can be adjusted with ease. Brokerage or brand is an important decision for the Agent but is of little value to the homeowner. Dig deep into an advisor's plan and reflect on their capabilities and let that influence who you choose as an advisor. Real estate decisions are some of the biggest financial decisions you will ever make and it's critical that the advisor you choose is capable of competently handling the complexity of the conversations that lead to exceptional outcomes.

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