Your property tax assessment is WRONG. (And that’s exactly how you want it.)

by John Cooper

Your property tax assessment is WRONG. (And that’s exactly how you want it. 🤫)

Most homeowners rush to dispute a high assessment to save a few bucks on taxes. But if you’re planning to sell? That "high" number is your best friend. John Cooper’s latest strategy session at the RBC estate planning seminar highlighted a massive psychological "anchor":

✅ The public (and even some agents) think assessments = market value.

✅ A high assessment creates a higher "floor" in a buyer's mind.

✅ Lowering your assessment might save you $500 in taxes but cost you $50,000 in perceived value.

The verdict? If your assessment is high, honor it.

If you want to know what your home is actually worth, skip the government website and talk to a pro.

Next Step: Planning a move? Reach out!

John Cooper

john@johncooper.ca