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Real Estate Education:

Subscribe to John's FREE Weekly Nanaimo Real Estate Newsletter
Are Nanaimo house values falling or rapidly rising? Every week, I post an ‘up to the minute’ take on the state of the Nanaimo residential housing market. Receive a weekly summary of sales in your neighborhood along with predictions for the future to help guide you. These are ‘Nanaimo specific’ s
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When ‘No Disclosures’ Means ‘Look Closer’
Guidance on Property Disclosure Statements 🏡When you’re under contract and in the due diligence phase, one of the most important documents to review is the Property Disclosure Statement (PDS).The PDS is the seller’s opportunity to answer standardized questions about the property — things like past
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The Agent-Brokerage Relationship
Ever wondered how real estate really works behind the scenes? 🏡Here’s something most people don’t know — brokerages don’t hire agents.Agents are independent and actually choose which brokerage to affiliate with.That means every realtor you meet runs their own business and pays the brokerage — not t
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Poly-B Plumbing: What Every Nanaimo Homebuyer Needs to Know
Knowledge = Power in Nanaimo real estate. 💪Poly B plumbing discovered during your inspection?This video breaks down exactly what you should do—and what you should NEVER accept as a "solution".Your future self will thank you for watching this. ⬆️Contact me if you're in the Nanaimo area and have real
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Let's Talk Real Estate – The Kind Without Scripts.
Here's the thing about real estate content in 2025: there's more of it than ever, and that's actually great for buyers and sellers trying to make informed decisions.But I want to be real with you about something I've been thinking about lately.A lot of what you're seeing online, those perfectly sc
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The Best Real Estate Brands Aren't Designed - They're Experienced.
A logo without a reputation is just a logo... Building a real estate brand that actually matters.When new agents reach out to me about building their brand, the conversation almost always starts with logos, websites, and business cards. I understand why. These are the tangible elements we associat
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No Standard Rate, So What’s Standard Value? Let’s Break It Down.
💰 Let's talk about what you're actually paying for in real estate.Real estate commissions vary by agent and brokerage in Nanaimo - there's no "standard" rate.So what should you expect for your investment?THE TABLE STAKES (2025): ✅ Professional photography ✅ Drone footage ✅ Professional videography
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The Nanaimo Market Split: What My Tracking Reveals This Week
I'm obsessed with tracking Nanaimo single-family detached sales. My analysis yesterday revealed some interesting opportunities. I am observing 2 totally different markets. Get my predictions every week by subscribing here. - John Cooper
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Why Settle for Practice When You Can Have Proven Results?
🏠 NANAIMO HOMEOWNERS: Here's the logic that'll earn you thousands.Professional service providers, like real estate agents, have different experience levels and track records, right? Some have 2 years. Others have 15 plus years and proven results.So here's the simple math:➡️ Different experience + S
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What REALLY Sets Top Real Estate Agents Apart?
It's NOT the fancy photos, viral videos, or flashy branding...In Nanaimo, BC, we have approximately 445+ agents for 100K people. That's 1 agent for every 225 residents! 🤯So what makes the difference when EVERYONE has great marketing?**ACCURACY.**✅ Precise property valuations✅ Reliable market predic
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The Best Advice Starts with This Question
The Question That Matters When you're talking to potential advisors, ask them: "If you were me, what would you do?"A good advisor will give you a straight answer. They'll tell you exactly what they would do in your situation and why.What I've Noticed:Some advisors avoid this question. They'll
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Navigating Complexity with Focused Strategy
Complex problems and difficulties are solved through focus and intent. Knowing where to focus your attention is the key skill to overcome complex problems. A good advisor will skillfully guide your attention to the areas that demand your greatest input and listen attentively as you share your idea
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Kicking Off a Big Property Decision? Avoid These Early Slip-Ups
2 homeowner mistakes to avoid when faced with a high value real estate decision. Choose wisely and explore your options. #love #kindness #accountability #growth #johncooper #realestate #vancouverisland #nanaimo
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Smart Decisions Start with Honest Advice
When deciding on a real estate advisor, there are a number of skills that you should be looking for, including marketing excellence, negotiating skills, property valuation expertise, and communication skills. Be on the lookout for advisors who struggle with difficult conversations. The last thing
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Strategic. Data-Driven. Designed to Sell. Your home deserves more than a listing—it deserves a marketing plan.
Selling one of your most valuable assets isn’t something to leave to chance. It requires a smart, strategic approach grounded in data, market insight, and proven experience. From timing the listing to crafting compelling visuals and positioning the home across multiple platforms, every detail matt
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How to Get the Most Value from a Free Home Evaluation: Simple Tips for Homeowners
Real estate agents love to offer free home evaluations, and I want to help you make the most out of this opportunity. In this video, I cover some simple tips to help you maximize the value from this offer for a free home evaluation.
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Real Estate Guidance Without the Pressure: Helping You Make Wise Decisions on Central Vancouver Island
Are you a buyer or a seller? Probably neither. I guess that you have questions about a pending decision, and you are looking for insight and guidance to help with your decision-making. You are not looking for someone to persuade you. You are looking for someone to help you make sense of your sit
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Hot Take: Realtor Websites Don't Sell Homes—Expert Guidance Does
Hot Take. Realtor Websites don't sell homes. Home's are sold through home showings. Your agent should help ensure your home is shown in its best light and make sure it has been exposed to the greatest number of potential buyers. Serious buyers. Serious buyers are working with an advisor and using
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Important Reminder: BC Property Valuations Are Not Accurate Indicators of Your Home's Value
Important reminder for British Columbia property owners. The BC Assessment Authority has released their 2025 Property Valuations at bcassessment.ca. This is your annual reminder that this value is NOT a good indicator of your home's actual present value. It is impossible to accurately determine
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Selecting the Right Real Estate Advisor: Focus on Skills, Not Just Service
The average home in Nanaimo sells for $830,000. A real estate advisor stands to earn a substantial fee in their assistance in the purchase decision. You take all the risk. Their role is to mitigate that risk and prevent you from making a costly mistake. It's not about fancy cars, wardrobes,speedy re
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Balancing Success and Well-Being: Prioritizing What Truly Matters in Business
Building a business is difficult. The financial rewards can be exceptional which is often why we take the risk. We want to build outstanding lives and provide our loved ones with a life that makes us proud. Sometimes this pursuit can trick us into making sacrifices that negate the benefit of our eff
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What is a Buyer's Market? Understanding Current Market Conditions in Nanaimo
What exactly is a Buyer's Market? And what type of market are we experiencing right now in Nanaimo? The answer is ......it depends. It depends on what type of property you are inquiring about. Market conditions vary between every type of property. When accurately determining this for a property, w
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Embracing the Challenge: Building Consistency and Success in a Tough Market
As we crest into the back half of 2024 it's become evident that the market has become more challenging and many agents are having difficulty meeting their goals for the year. I encourage you to give yourself some grace and recognize that building consistency takes time. Put in consistent hard work
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Open Houses in 2024: Do They Really Sell Homes?
Every weekend we see dozens of Open Houses being hosted. Do open houses actually sell homes ? Should you be hosting an open house ? Why do agents host open houses ? Who is best suited to host an open house ? In this video we uncover whether open houses are still a worthwhile selling tool in 2024.
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Misconceptions About Using the Same Agent for Selling and Buying
Many years ago it becomes illegal for a real estate advisor to represent a seller and a buyer in the same real estate transaction. This rule change, although controversial at the time, was based on the obvious conflicts of interest that exist in this situation. This rule is often misunderstood and
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Understanding Building Inspections: What to Expect and How It Impacts Your Home Purchase
The intent of a building inspection is often misunderstood. The intent of a building inspection is to compare the subject property to the modern building code and point out where it doesn't meet the modern standard. This does not necessarily mean that there is something wrong with the home, nor do
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Choosing the Right Real Estate Advisor: What to Look for Beyond the Price and Brand
More homes will get listed over the next few weeks than at any other time in the year. It is a good idea to interview at least 2 advisors before deciding on who will represent you in the marketplace. The mistake I witness most often is homeowners making their selection based on which advisor deliv
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Mastering the Move: Navigating Selling and Buying Simultaneously in Real Estate
How do sell the home I'm in now and buy the home I want to be in? For most homeowners, this is something that only happens every 6 to 25 years. The typical homeowner needs to use the equity they have in their home to buy their next home. They don't want to sell their home before they know where th
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Real Talk: Navigating Challenges in the Real Estate Industry
It's not always champagne popping and trophies in a real estate advising career. It's getting tougher to navigate transactions right now. If you are having a more challenging time as an agent, you are not alone. #johncooper #realestate #growth #accountability #love #kindness
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Unlocking Property Ownership: What you need to know
Fact: If you own a home in Canada, you don't actually own the land. Put simply, you own the bundle of rights attached to that land, as long as you continue to pay your taxes. Accurately determining a property's value requires an understanding of these rights. These rights are determined by the zon
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